I wore a lot of hats in the course of my career—writer, editor, journalist, photographer, designer. Eventually, I traded in those hats for the mad world of advertising as a copywriter and worked with international brands to bring their brands to new heights. After that, I moved into fashion retail and helped fashion brands to build their digital branding.

Then, I joined a notable Korean tech startup Swingvy as the Regional Marketing Lead where I worked at the company for about 4 years to build the brand from ground zero and established its core marketing team regionally in APAC. During that time, I discovered my passion for growth hacking, product management and UI/UX design. This has led me to build my very own tech startup (bootstrapped!) together with my co-founder Soung.

It's called Mole — I spent about 3 months building the website, creating the brand, designing the front-end screens, making illustrations and tons of UI/UX design stuff so check it out! 🙂

But enough about me, check out some of my writing works below.

And, if you'd like to see my other works, feel free to drop me an email 💌 below.